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Lead Generation Pipeline

Build a multi-agent pipeline that scrapes leads from the web, enriches contact data, and conducts personalized outreach via email, SMS, or messaging channels — all running autonomously.

Prerequisites​

  • Skills: web-scraper, account-manager, content-creator
  • Extensions: browser-automation, content-extraction, web-search
  • Channels: email, sms, whatsapp, or telegram
  • Optional: Proxy rotation service, 2Captcha API key

Architecture: Multi-Agent Agency​

This use case benefits from the Agency system — multiple specialized agents coordinating via a shared communication bus.

🔍 Click to zoom

Agent Configurations​

Agent 1: Prospector​

{
  "name": "Lead Prospector",
  "description": "Scrapes web directories for lead data",
  "hexacoTraits": {
    "honesty": 0.8,
    "emotionality": 0.1,
    "extraversion": 0.2,
    "agreeableness": 0.4,
    "conscientiousness": 0.95,
    "openness": 0.6
  },
  "securityTier": "permissive",
  "suggestedSkills": ["web-scraper", "account-manager"],
  "suggestedExtensions": {
    "tools": ["browser-automation", "content-extraction", "web-search"]
  }
}

Agent 2: Enricher​

{
  "name": "Lead Enricher",
  "description": "Enriches leads with company and social data",
  "hexacoTraits": {
    "honesty": 0.9,
    "emotionality": 0.2,
    "extraversion": 0.3,
    "agreeableness": 0.5,
    "conscientiousness": 0.9,
    "openness": 0.85
  },
  "securityTier": "balanced",
  "suggestedSkills": ["deep-research", "web-scraper"],
  "suggestedExtensions": {
    "tools": ["content-extraction", "web-search"]
  }
}

Agent 3: Outreach​

{
  "name": "Outreach Agent",
  "description": "Sends personalized outreach and tracks responses",
  "hexacoTraits": {
    "honesty": 0.85,
    "emotionality": 0.4,
    "extraversion": 0.8,
    "agreeableness": 0.75,
    "conscientiousness": 0.85,
    "openness": 0.7
  },
  "securityTier": "balanced",
  "suggestedSkills": ["content-creator"],
  "suggestedChannels": ["email", "sms", "whatsapp"]
}

Setting Up the Agency​

# Create the agency
wunderland agency create lead-pipeline

# Add agents
wunderland agency add-agent lead-pipeline --config prospector.config.json
wunderland agency add-agent lead-pipeline --config enricher.config.json
wunderland agency add-agent lead-pipeline --config outreach.config.json

# Start the pipeline
wunderland agency start lead-pipeline

Pipeline Stages​

Stage 1: Prospecting​

The Prospector agent navigates business directories, extracts contact information:

wunderland chat --agent prospector

> Search Google Maps for marketing agencies in Austin, TX.
  Extract: company name, website, phone, email, address,
  rating, number of reviews. Get the first 200 results.

The agent uses browserNavigate → browserFill (search) → browserExtract (results) → browserScroll (pagination) in a loop.

Stage 2: Enrichment​

The Enricher agent receives raw leads and adds context:

  • Visit company website → extract services, team size, tech stack
  • Check LinkedIn → company page data
  • Search news → recent press coverage
  • Social media → presence and activity level
  • Calculate lead score based on criteria

Stage 3: Outreach​

The Outreach agent sends personalized messages:

wunderland chat --agent outreach

> For each lead scored above 7/10, send a personalized email
  introducing our AI automation services. Reference something
  specific from their website. Follow up in 3 days if no reply.
  Send me a daily summary on Telegram.

The agent:

  1. Generates personalized content using content-creator
  2. Sends via the email channel adapter
  3. Tracks opens/replies in RAG memory
  4. Schedules follow-ups via wunderland cron
  5. Reports daily via Telegram

Data Tracking​

All lead data is stored in the agent's RAG memory:

wunderland chat

> Show me all leads from Austin that haven't responded yet.
  What's our overall response rate? Which message template
  performed best?

The agent queries structured data from its memory store, providing analytics on:

  • Total leads found
  • Leads contacted
  • Response rate by channel
  • Best-performing message templates
  • Follow-up status

Scheduling the Pipeline​

Run the full pipeline on a schedule:

# Daily prospecting run
wunderland cron add --name "daily-prospect" \
  --schedule "0 6 * * *" \
  --task "Find 50 new leads matching our ideal customer profile"

# Follow-up check
wunderland cron add --name "follow-ups" \
  --schedule "0 10 * * *" \
  --task "Send follow-ups to leads that haven't responded in 3 days"

# Weekly report
wunderland cron add --name "weekly-report" \
  --schedule "0 17 * * 5" \
  --task "Compile weekly lead generation report and send to Slack"

Security Considerations​

warning

Lead generation involves contacting real people. Always ensure compliance with anti-spam laws (CAN-SPAM, GDPR, etc.).

  • Consent: Only contact businesses with publicly listed contact information
  • Opt-out: Include unsubscribe/opt-out in every message
  • Rate limiting: Don't send more than 50 emails/day from a single address
  • Data privacy: Store PII securely in the credential vault
  • Compliance: The balanced security tier includes content filtering