Social Media Automation

Deploy an agent that manages your social media presence across Twitter/X, Instagram, Reddit, Pinterest, and TikTok — adapting content per platform, scheduling posts, and engaging with your audience autonomously.

Prerequisites

• Skills: social-broadcast, twitter-bot, instagram-bot, reddit-bot, content-creator
• Extensions: web-search, content-extraction
• Channel adapters: Platform-specific (Twitter, Instagram, Reddit, etc.)
• API keys: Platform developer accounts

Agent Configuration

{
  "name": "Social Manager",
  "description": "Cross-platform social media automation agent",
  "hexacoTraits": {
    "honesty": 0.8,
    "emotionality": 0.5,
    "extraversion": 0.85,
    "agreeableness": 0.7,
    "conscientiousness": 0.8,
    "openness": 0.9
  },
  "securityTier": "balanced",
  "toolAccessProfile": "assistant",
  "suggestedSkills": [
    "social-broadcast",
    "twitter-bot",
    "instagram-bot",
    "reddit-bot",
    "content-creator"
  ],
  "suggestedChannels": ["twitter", "instagram", "reddit", "telegram"],
  "suggestedExtensions": {
    "tools": ["web-search", "content-extraction", "image-search"]
  }
}

Personality Matters

High extraversion (0.85) makes the agent post frequently and engage directly. High openness (0.9) enables creative cross-domain content. Adjust these traits to match your brand voice.

Architecture

🔍 Click to zoom

Cross-Platform Publishing

The social-broadcast skill takes a single piece of content and adapts it for each platform:

Platform Adaptation

Platform	Max Length	Format	Hashtags	Media
Twitter/X	280 chars	Punchy, threaded	1-3 inline	Optional
Instagram	2,200 chars	Storytelling	20-30 in comment	Required
Reddit	No limit	Descriptive title	None	Optional
Pinterest	500 chars	Keyword-rich	In description	Required (vertical)
TikTok	2,200 chars	Hook-first	3-5 trending	Required (video)

Example Workflow

# Start with a topic or article
wunderland chat

> Take this article about autonomous AI agents and create posts for
  all my social channels. Schedule them for optimal engagement times.
  Twitter first, then Instagram 2 hours later, Reddit 4 hours later.

The agent will:

1. Extract key points from the article via content-extraction
2. Generate platform-specific content via content-creator
3. Adapt formatting via social-broadcast
4. Schedule via wunderland cron
5. Publish through channel adapters

Scheduling Posts

Use the CronScheduler for recurring content:

# Schedule daily posts at optimal times
wunderland cron add --name "morning-post" \
  --schedule "0 9 * * *" \
  --task "Create and publish a morning update post across all channels"

# Schedule weekly content roundups
wunderland cron add --name "weekly-roundup" \
  --schedule "0 18 * * 5" \
  --task "Compile this week's top content and publish a roundup thread"

Platform-Specific Bots

Twitter/X Bot

The twitter-bot skill enables:

• Automated replies to mentions
• Thread creation from long-form content
• Trending topic engagement
• Quote-tweet with commentary
• Analytics tracking

{
  "suggestedSkills": ["twitter-bot"],
  "twitterConfig": {
    "autoReply": true,
    "engageTrending": true,
    "threadOnLongContent": true,
    "maxDailyTweets": 20
  }
}

Instagram Bot

The instagram-bot skill handles:

• Post scheduling with caption optimization
• Story creation
• Hashtag research and rotation
• Engagement with followers
• Reel descriptions

Reddit Bot

The reddit-bot skill manages:

• Multi-subreddit posting
• Community-appropriate tone adaptation
• Comment engagement
• Karma-building through valuable contributions

Content Generation

The content-creator skill generates SEO-optimized content:

wunderland chat

> Create a week's worth of social media content about
  browser automation for AI agents. Include:
  - 5 Twitter threads
  - 3 Instagram carousel ideas
  - 2 Reddit posts for r/MachineLearning
  - 1 long-form LinkedIn article

The agent uses web-search to research trending topics and content-extraction to analyze competitor content.

Engagement Analytics

The agent tracks engagement via RAG memory:

# Query engagement data
wunderland chat

> What was my best performing content this week?
  Which platform had the highest engagement rate?
  What topics resonated most with my audience?

The agent stores all publishing activity and engagement metrics in its RAG memory, enabling trend analysis and content optimization over time.

Multi-Account Management

Use the account-manager skill for managing multiple brand accounts:

# Import credentials for multiple accounts
wunderland chat

> Set up accounts for @brand_main and @brand_support on Twitter,
  and @brand on Instagram. Use the credentials from my vault.

Sessions are persisted in the encrypted credential vault, so the agent can switch between accounts without re-authentication.

Security Considerations

• Rate limits: Each platform enforces API rate limits. The agent respects these automatically.
• Content policies: The balanced security tier filters content that could violate platform ToS.
• Authentication: All credentials stored encrypted in the credential vault.
• Personality consistency: HEXACO traits ensure consistent brand voice across platforms.

Related Guides

• Channels — Setting up platform channel adapters
• Skills System — Available social automation skills
• Scheduling — Cron-based task scheduling
• Style Adaptation — How agents learn communication preferences